Augmented Customer Behaviour Intelligence that results in increased Sales & Stronger Brands

ORKASH_CIMS

Customer & Marketing Intelligence System

ABOUT
CUSTOMERS
UNDERSTAND CUSTOMER BUYING BEHAVIOUR, 
& EXPECTATIONS

What are the feature-wise customer priorities for product purchase decisions, & how these priorities change over time and across segments 

ABOUT BRANDS
&PRODUCTS
INTERPRET COMPETITIVE CHOICE TRADEOFFS,
 CUSTOMER ASPIRATIONS & POST SALE EXPERIENCES

How do customers compare & priorities product 

features across competing brands & demographics

ABOUT
LOCATIONS
LOCATIONAL CUSTOMER 
 INTELLIGENCE

Discover sales patterns across a city down to specific residential areas, and the locational patterns  of customer demographics that drive this

TM

ABOUT
CUSTOMERS
UNDERSTAND CUSTOMER BUYING BEHAVIOUR, 
PURCHASE DECISION MAKING & EXPECTATIONS

What are the feature-wise customer priorities for product purchase decisions, & how these priorities change over time and across segments 

ABOUT BRANDS
&PRODUCTS
INTERPRET CUSTOMER COMPETITIVE CHOICE TRADEOFFS,
 ASPIRATIONS & POST SALE EXPERIENCES

How do customers compare & priorities product 

features across competing brands & demographics

ABOUT
LOCATIONS
LOCATIONAL CUSTOMER 
 INTELLIGENCE

Discover sales patterns across a city down to specific residential areas, and the locational patterns  of customer demographics that drive this

As an AI Platform, CIMS   is able to provide unprecedented 24x7 Intelligence to Sales Teams, Marketing Teams and Product Design Teams

TM

The Data Factors

Our Cognitive AI Engines mine millions of public comments, forums, and reviews where products, brands and customer preferences & experiences are being discussed. This is then fused with CRM and POS data

The Human Factors

Psychographic and thematic variables, and their inter-linkages with product categories, brands and the human perception of these are continuously identified & measured for potential customers, aspirational customers, and post-sale experiences 

The Brand & Product Factors

ORKASH 'knowledge engines' are aware of the features of products - these detect & analyze the physical as well as the psychological aspects on which customers evaluate the value to themselves, and make choices across competitive offerings

The Environment Factors

Emerging trends that influence and shape customer preferences and choices are tracked, co-related & enriched on various dimensions such as location & terrain, customer segments, life-style, life-stage, weather, culture, social events, etc.