Augmented Customer Behaviour Intelligence that results in increased Sales & Stronger Brands
ORKASH_CIMS
Customer & Marketing Intelligence System
ABOUT
CUSTOMERS
UNDERSTAND CUSTOMER BUYING BEHAVIOUR,
& EXPECTATIONS
What are the feature-wise customer priorities for product purchase decisions, & how these priorities change over time and across segments
ABOUT BRANDS
&PRODUCTS
INTERPRET COMPETITIVE CHOICE TRADEOFFS,
CUSTOMER ASPIRATIONS & POST SALE EXPERIENCES
​
How do customers compare & priorities product
features across competing brands & demographics
ABOUT
LOCATIONS
LOCATIONAL CUSTOMER
INTELLIGENCE
Discover sales patterns across a city down to specific residential areas, and the locational patterns of customer demographics that drive this
TM
ABOUT
CUSTOMERS
UNDERSTAND CUSTOMER BUYING BEHAVIOUR,
PURCHASE DECISION MAKING & EXPECTATIONS
What are the feature-wise customer priorities for product purchase decisions, & how these priorities change over time and across segments
ABOUT BRANDS
&PRODUCTS
INTERPRET CUSTOMER COMPETITIVE CHOICE TRADEOFFS,
ASPIRATIONS & POST SALE EXPERIENCES
​
How do customers compare & priorities product
features across competing brands & demographics
ABOUT
LOCATIONS
LOCATIONAL CUSTOMER
INTELLIGENCE
Discover sales patterns across a city down to specific residential areas, and the locational patterns of customer demographics that drive this
As an AI Platform, CIMS is able to provide unprecedented 24x7 Intelligence to Sales Teams, Marketing Teams and Product Design Teams
TM
The Data Factors
Our Cognitive AI Engines mine millions of public comments, forums, and reviews where products, brands and customer preferences & experiences are being discussed. This is then fused with CRM and POS data
The Human Factors
Psychographic and thematic variables, and their inter-linkages with product categories, brands and the human perception of these are continuously identified & measured for potential customers, aspirational customers, and post-sale experiences
The Brand & Product Factors
ORKASH 'knowledge engines' are aware of the features of products - these detect & analyze the physical as well as the psychological aspects on which customers evaluate the value to themselves, and make choices across competitive offerings
The Environment Factors
Emerging trends that influence and shape customer preferences and choices are tracked, co-related & enriched on various dimensions such as location & terrain, customer segments, life-style, life-stage, weather, culture, social events, etc.
