+91 124 414 8600

+91 124 428 8346

ORKASH Labs Pvt Ltd

               &

ORKASH Services Pvt Ltd

FF 426 to 428, 4th Floor,
JMD IT Megapolis

Sector 48, Sohna Road

Gurgaon - 122018

Haryana, INDIA

© 2019 by ORKASH LABS.

Augmented Customer Behaviour Intelligence that results in increased Sales & Stronger Brands

ORKASH_CIMS

Customer & Marketing Intelligence System

ABOUT
CUSTOMERS
UNDERSTAND CUSTOMER BUYING BEHAVIOUR, 
& EXPECTATIONS
ABOUT BRANDS
&PRODUCTS
INTERPRET COMPETITIVE CHOICE TRADEOFFS,
 CUSTOMER ASPIRATIONS & POST SALE EXPERIENCES
ABOUT
LOCATIONS
LOCATIONAL CUSTOMER 
 INTELLIGENCE

TM

As an AI Platform, CIMS   is able to provide unprecedented 24x7 Intelligence to Sales Teams, Marketing Teams and Product Design Teams

TM

The Data Factors

Our Cognitive AI Engines mine millions of public comments, forums, and reviews where products, brands and customer preferences & experiences are being discussed. This is then fused with CRM and POS data

The Human Factors

Psychographic and thematic variables, and their inter-linkages with product categories, brands and the human perception of these are continuously identified & measured for potential customers, aspirational customers, and post-sale experiences 

The Brand & Product Factors

ORKASH 'knowledge engines' are aware of the features of products - these detect & analyze the physical as well as the psychological aspects on which customers evaluate the value to themselves, and make choices across competitive offerings

The Environment Factors

Emerging trends that influence and shape customer preferences and choices are tracked, co-related & enriched on various dimensions such as location & terrain, customer segments, life-style, life-stage, weather, culture, social events, etc.